Paid Search Marketing vs.
Organic Search Marketing
Why Your Business Needs BOTH


Leverage Paid Search and Organic Search to
Bring in New Business in a Down Economy

web design first handshake with Birmingham customers

A well-executed search marketing campaign can take a business that's struggling with poor sales and turn it into a fast-moving, revenue-producing machine.  The reason is because search marketing leverages the speed, flexibility, and cost-savings inherent in the Internet.  And it doesn't even matter if the business is little more than a "one-man show".  It has been proven that any size business can beneift from the power of search marketing.  More >


Tell us what you want from your website!

Call us today (877) 898-3957

  1. What are your business goals?
    Is your goal is to grow your business by 20% next year?  Or increase customer loyalty by 40%?  Or simply to educate the public about your company or organization?


  2. What are your online marketing objectives?
    A good website objective might be to dominate online searches in your local market for 10 major keywords.  Or achieve an organic (natural) first-page search ranking on Google for 3 critical keywords.

  3.  


< Continued from

There are actually two forms of search marketing that are available to any business: Paid Search Marketing and Organic (Natural) Search Marketing. Both forms of search marketing have their own place in a business' overall marketing mix and one should not be excluded in favor of the other.

Paid Search Marketing for Fast Results

Good web design, on the other hand, offers reassurance to visitors that a company is capable of delivering valuable information to them quickly, efficiently, and reliably.  Credibility is enhanced, a good reputation is cultivated, and traffic steadily builds on the website.

Paid search marketing is a highly successful strategy for advertising your business online -- especially if your sales have dropped off due to the current down economy and business needs to turn around quickly. If executed properly, a good paid search marketing campaign has the potential for boosting qualified lead production and increasing sales better -- and faster -- than any form of offline advertising available. Better yet, paid search marketing is highly trackable so that you know right away what online ads are producing results and which need to be changed on the fly.

Basically, paid search marketing revolves around building a list of “keywords” that are relevant to the products and/or services your business offers. Actually, the best keywords and not single words at all, but rather phrases containing one or more relevant words that describe the business.

The online system that advertisers use to display your online ads is called "Pay-Per-Click", or PPC. Using online tools provided by one of the major online advertisers (Google, Yahoo!, or MSN) the current "bid price" is found for each keyword in the keyword list. The bid price for a keyword represents the minimum price required to have your online advertisement appear on the first page of a search result when the keyword is used in a search.

And that's when the fun begins!       Click here for more >












For even more information about how MELCOOPER Consulting can design and develop your organization's new website please call us at (877) 898-3957 or click here to request more information via email.


MadMelvin's Minute web design search marketing
The most important 60 seconds you'll spend today to bring new customers to your business using the Internet!  Click the Play ( Play MadMelvin's Minute at MELCOOPER.com) button each playbar below.


Rule #1:Get Noticed Online
What do you have to do to get your website noticed by potential customers? Easy! Just listen.

Rule #2:Get Noticed, Then Attract
It's one thing for your site to get noticed, but it's another thing to attract visitors to your website as opposed to repelling them with a poor first impression online.

Rule #3:Attract, Then Engage
You've attracted lots of visitors to your site.  But now you have to "engage" them in an online conversation that makes them feel comfortable about doing business with you.

Rule #4: Engage, Then Convert
Once you've engaged your online visitor it's time to start converting them into "paying customers". Knowing how to do this subtly, but in a measurable way that leads to a sale requires skilled marketing.

How to Avoid Wasting Your Money on a New Website

The "Online Marketing Facts of Life"

There is a virtual graveyard on the Internet where poorly-funded and poorly-designed websites go to die a slow death.  They are all alone and no one visits them.  Many of these websites are owned by Birmingham businesses that were sold on the promise of online success for the "low, low price of only $199.00" -- or some other equally unreasonable claim.

Truth is, online success at a bargain basement price may have been possible ten years ago, but it definitely is not the case today.  The competition is greater, the rewards are MUCH higher, and the technology behind a successful online marketing strategy is vastly more sophisticated.

Understand the "Online Marketing Facts of Life" and avoid wasting money on your new website.  Click to continue>>


How Much Should You Invest in Good Website Design

So what is success really worth to you?

A Birmingham company's marketing message gets communicated in many different ways.  In order to succeed in today's marketplace companies must invest well to communicate their sales messages online via good website design.  More specifically, they must communicate that message online in the most professional manner possible and in a way that emphasizes measurable outcomes. 

But how can a company determine how much to invest in good website design?  Continue>>


In business for almost 20 years,

MELCOOPER Consulting, Inc. offers an array of services to growing businesses that are ready to leverage online marketing strategies to increase sales, build customer loyalty and expand market share.